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10 Ways For Every Hospitality Operator To Boost Their Image Business Articles | June 3, 2008 Every hospitality business owner must make time to take care of their image. How potential customers and guests perceive their business is vital to how they interact with it. Fundamental is the appropriateness of the graphic design in the choices of logo Jarrett Stidham Jersey , colour, typeface and photographic style.
Every day I am amazed at just how little attention is paid by some hospitality operators to how their businesses are portrayed.
Often it's the small details that let down the whole enterprise - the out of date brochure with photographs taken years ago, the badly written A-board or the old fashioned sign (probably broken).
Research indicates that you have about 20 seconds to make a first impression. In that time your prospect has had a chance to view your product and weigh up in his or her mind whether or not it meets their expectations.
Address these 10 aspects of your business and you will certainly be on the way to boosting your image:
1 Colour
Colour is energy and it affects our mood and influences our behaviour.
Angela Wright is a colour psychologist and she used to run a hotel 'We quickly learned how to use colour. Blue never works in a restaurant. A little bit of red in the bar worked well. Green seemed to work pretty much anywhere. Too much yellow in a bedroom and you'd have bad-tempered guests'.
In looking at how colour is used in print or decoration it is not enough to just refer to blue or red, since there is no such thing as a universally attractive colour. It is the variations in each colour that are important since two variations of the same colour can have completely different effects. Our response is not to one colour but to colours in combination. Choose a palette of colours and stick to it.
2 Photography
Nearly everyone has a digital camera and thinks that they can save money by taking their own images. But photography is an art and great photos will repay your investment for years to come.
Just look on any of the third party hotel internet sites (Booking, LateRooms etc) and you will see hotels trying to boost weekend occupancy by showing images of their conference rooms. Bizarre!