The next time you're shopping for clothes in a department store Authentic Vita Vea Jersey , take a closer look at the price tags. You'll probably notice that each price tag starts with one price, but then counters with another. They say, ?Was $60, Now $30,? or, ?Regular Price $69.99 Authentic Mike Evans Jersey , Our Price $49.99.?
These stores are taking advantage of an incredibly effective persuasion technique called ?psychological sequencing.? By sequencing the order in which offers are presented, psychologists have found that marketing and salespeople can get customers to purchase more products at a faster rate.
You can use the same process to make a huge impact on your sales. This article focuses on exactly how to do it.
The Psychology of Sequencing Have you ever put your finger into freezing cold water and then put the same finger into slightly cool water? What happens? After putting your finger into the freezing cold water, it provides a 'sequencing effect,? and the slightly cool water actually feels warm. Your perception has changed.
You can use a similar process to make more money. Infomercials, for example, tell us Authentic Jameis Winston Jersey , ?You'd think that this wonderful product would cost $200 or $300, but we're offering it to you today for only $29.99.?
Grocery stores use psychological sequencing to easily make more money. They place price tags next to food items saying, ?$4.95?or $3.00 With Your Highlander Plus Card).?
Direct mail experts have learned how to maximize profits by sequencing their messages. They say, ?How much would you like to donate? __ $100 __$75 __$50 __$25.? Research shows that this strategy increases the amount of money people are willing to donate.
How to Use Sequencing to Blow the Roof off Your Profits There's an important lesson in all of these examples: You can dramatically increase you sales once you get good at applying the principle of psychological sequencing.
If you want to immediately begin profiting from the power of psychological sequencing, start with the following three steps:
1. Start high and work your way down. If you sell televisions, for example Authentic Mike Alstott Jersey , start your presentation by encouraging customers to look at your more expensive TVs first. Say to them, ?Let's start by looking at some of the more high-end TVs so you can get a feel for all of the features offered.? Why should you start with the expensive items? After looking at the $1,500 TVs, the $800 TVs seem more affordable. As a result, the customer is more likely to buy, and he is also more likely to buy a more expensive TV.
2. Be creative with the way that you sequence. I have an auto mechanic who makes me feel good about giving him money. If he has to call and tell me that I need costly new rear brakes Matt Gay Jersey , he jokingly says, ?Scott, you need a new engine and transmission.? After taking my breath away, he says, ?I'm just kidding, Scott Anthony Nelson Jersey , you really only need rear brakes.? I think, ?Wow, what a relief, I just need the brakes.?
3. Make psychological sequencing permanent. Do you want to consistently make more money? Find a way to make psychological sequencing a permanent part of your presentations. Each offer should provide your customers with a comparison to another price or product that makes your offer look like the best deal.
Rest & Relaxation (R&R) is not just a luxury for the well-to-do. It is essential to our well-being and is truly not optional. It is the lifeblood that keeps us sharp mentally and physically while giving our creative juices time to rejuvenate.
When I say R&R, what picture or words come to mind? Do you see R&R only as being a lavish vacation or available only to the "ladies who lunch"? Do you hear some authority figure yelling at you that you're lazy, unproductive Mike Edwards Jersey , and will never amount to anything? Do you simply see your to-do list growing if you even contemplate "relaxing"?
You wouldn't think of running your car nonstop without preventative maintenance, turning it off at night, or stopping for fuel. If you did, it'd break down and simply stop functioning. So, what makes you think your body and mind should be any different and be expected to trudge on constantly?
What I'd like to know is when did leisure and free time get a bad rap? Was it back in the industrial revolution or Great Depression when busy equated to security and success? Was it when you were in grade school and you were told you couldn't play until all your homework was done? Is it now as the media and society constantly drill home the philosophy of "more is better"?
Regardless of where the messages came from, they are loud and clear. You're expected to work till you drop Jamel Dean Jersey , schedule a weekly vacation away once a year (if you're lucky) and fit the rest of your life into the fringes. Worse still is that for many people the cycle continues until retirement or death, whichever comes first. Keeping you stuck in this cycle is the fact that when you think of letting up, the news is right there pumping fear into your veins that you could be the next victim in a round of layoffs or economic downturn. No wonder we're all so stressed and burned out!
What You Can Do Before you can decide what to do, you need to get a clear picture of what R&R is. As I see it, it can be as simple as closing your eyes and taking a few deep breaths or as involved as taking an extended sabbatical. It can be absolutely free or cost a sum of money. That's the good news because with the range of options being that vast you have no excuse for not giving yourself some!
Before we talk about some definitive R&R options, ask yourself the following question: When was the last time I took a few minutes just for myself?