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Techniques of Ethical SEO
Posted On : Aug-14-2011 | seen (408) times | Article Word Count : 461 |

White hat SEO and Black hat SEO are two types of search engine optimization methods. White hat SEO is the technique which follows all the guidelines of the search engines and is a great method to come up in the search engine results. SEO specialists use this technique to get the sites indexed in the search engines. White Hat SEO is a term related with search engine optimization. Strategies and techniques which are used to carry out search engine optimization in total accordance with the SEO policies and guidelines. The audience is generally benefited with white hat SEO as they get unique and fresh content. White hat SEO is also termed as ethical SEO. Search engines especially Google has its own guidelines and terms of service which need to be followed in order to come up in the search rankings. When search engine optimizers follow all the guidelines properly then they are said to follow white hat SEO. Generally white hat SEO alone is not possible to bring up the websites in the rankings results. A bit of other techniques and tactics are also used along with white hat SEO.

SEO specialists Kolkata are there who practice the techniques of white hat SEO to bring up the websites high up in the search results. Duplicate content is strict no-no for white hat SEO. Keyword spamming is also considered as a technique which follows the opposite method of white hat SEO. The opposite is known as black hat SEO and is practiced by many. Some of the best white hat techniques practiced by the Seo Experts Kolkata are listed below:

鈥?Unique and quality content

One of the most important requirements for good SEO is to use well written unique content in the website. For getting sites indexed by the search engines Germaine Pratt Jersey , this is one of the essential necessities. A website with unique content is bound to appear higher in the search engine rankings than the one with less or poor quality content.

鈥?Fair exchange of links

Link exchange is another technique which can be used by the SEO specialists of Kolkata for carrying out white hat SEO. Exchanging links with sites that have the same theme is considered to be fair method and should be practiced.

鈥?Using proper meta data and titles

Titles are an important section of a webpage; they carry a lot of importance in the eyes of search engines. SEO specialists in Kolkata should keep in mind before they carry out SEO. Meta data is another area which has also its share of importance, though it is not used much as a factor for ranking by the search engines nowadays. Meta keywords are not so much important but meta description is still needed.

鈥?Proper use of Keywords

Keywords form the basis of the search results. So they are researched thoroughly by the SEO specialists and placed in the websites accordingly. The keyword density should also be maintained properly so that keyword spamming does not happen.

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